Owner Christy Morgan worked at several amazing boutiques on the east coast before opening her store in Gainesville, Florida.

Utilizing her experience in the boutique industry and her love of fashion, Christy sought to fulfill a niche that was missing in Gainesville—a highly contemporary women's boutique which offered labels not found within a 90-mile radius. That desire produced Dahlia, combination of big-name contemporary designers, fresh new labels, and unique and affordable accessories.